e-Sales Tutorial
Technical Photography
Setting up Location
Technical Photography
Setting up Location
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Setting up your location should be rather easy if you have chosen your location well. However, at times our options are limited, what do we do in those cases? The answer is 'simple'! I mean, simplicity is often the key. Now depending on the type of item you are about to photograph, the approach should vary. With small item, the surroundings can completely be omitted. But it is harder with larger items. In such cases I'll show you how you can often use the surroundings and take advantage. |
| The studio is again the better place as far as location is concerned. However, we can do much at home too... | |
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| Lets first see what we can do with outdoor and indoor settings: | |
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| Total Outdoor setting - I do not think you can photograph a car in your living room. So, outdoor is a good option. You can use a garage or parking lot, but light and surrounding becomes an issue. Simple idea is to try and avoid as much of surrounding as possible, and using as much nature as possible as nature is something universal. In this case you can see about 50% of the picture is sky. | |
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| Partial Outdoor - This is the next location setup. You can place your item on a balcony or an open window. The advantage is that during the day you have plenty of light, and if you are taking real close up images, the background will almost always go out of focus, and what you have left is your item in clear focus. | |
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| Partial Indoor - This picture was taken on a table next to a window. Still plenty of outdoor light, so no extra light needed. Good amount of light helps keep the image clear, and this will be discussed later. | |
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| Full Indoor (Day Time) - When you are indoors during the day time. The day light can be great if you are trying to show how shiny things are. Day lights is great, with other light source or without. | |
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| Full Indoor - This is the kind of environment that we most often use. There are few simple things if done properly, your pictures will come out great. That's, light control, use of tripod and some imagination |
While we are in the topic of locations, lets also see a few things about preparing the immediate surrounding.
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| Laptop on a desk, that's natural enough. Remember, we want customer's confidence. So this image looks rather gentle, there are some CDs on the background, some curtain, and that's about it. Imagine, if there was a massive angle grinder, a toothed saw and a range of crazy looking power tools lying around. Then this image would not have been so innocent would it? What you have in the immediate surrounding area matters. Clear stuffs as needed. | |
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| And now for a positive note. The surrounding objects can often come to great use. The art at the background compliments the colour combination of the table and chairs. The only downside was in this case that there is a bit of a distance in between. | |
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| Finally, one of the simplest things to do can be just a clean surface, with plain wall at the back. That is all you need to get the message across as far as your item is concerned. |
Of course, the variations that can be applied are too many to mention. Its more like there are three basic colours, however Picasso, Leonardo Da Vinci, Michael Angelo and so on all used those to create what they did.
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