Your product will sell exactly as you describe it to be. There are many aspects of product description that we need to be mindful of.

I know, most of these are boring stuff, please bare with us, these things pay off in the long run.

Accuracy– What ever you say, it needs to be accurate. Misleading information will spill disaster. Also, say as much as you know for sure. I have seen many people say things like “These tyres are advertised to run about 40,000 KMs, but I’m sure you can easily drive 60,000KMs on them – they are that good”. This guy is just trying to push his product on people, and doing a bad job of it.

Professional Language – There is no harm in being funny, in fact I recommend it. Every one loves a bit of personal touch. However, care must be taken that, you are placing the advertisement for the purpose of selling your item, thus what you say should reflect that. A joke would be nice, but its too big of a distraction. On the other hands, if on account of humor, some people are being offended, or worse discriminated against, you can get reported for things like that.

It pays to keep things, clean, crisp, sharp and to the point, with a bit of personal touch and may be a little bit of the fun stuff.

Return Policy– This is where a lot of sellers blocks off their sales. I know there is a bit of what if factor involved. But its more often that you will have a better sale than a negative experience. Remember we were looking for the confidence factor. Compare the two, one without any return policy, a completely buyer at risk sale. And the other, offering a very bold return policy. Out of the two the buyer will definitely opt of the one with the return policy. From what I have seen with my experience, the bolder statements I made with my return policies, the higher bids I received in my auctions. Quality of return policy is proportional to buyer confidence.

Postage Costs – Normally it would be advised that the postage cost should be as reasonable as can be. It is a difficult task to set the postage cost just right. So at times we divide postage costs by zones, or post code range and so on.

Now there are times when you would do the abnormal things. For example, I have sometimes advertised rather bulky item like a guitar in its hard case, with postage cost about 25% cheaper than what it would normally cost, and postage insurance thrown in into the deal. I know, I’m loosing money on my postage, but it sure got the attention of people. As a result, my item sold at a premium price, blowing the competitors out of the water.

Packaging– This is one of the last things that the seller needs to do before sending the item off. People would like to have their item delivered unharmed. Tell them a little bit about how you intend to pack the item before dispatching. For example, will the item be placed in a cardboard box, or will there be bubble wraps, foams, polystyrene, etc. Quick tip, get yourself some fragile printed tapes. It will matter little as far as the postal system is concerned, but when the buyer gets the item, he would feel touch a bit better when he looks at the fragile sign. The better you pack and parcel your items the more returning customers you will have.

Showing the packaging metirial is a devenite plus

One more thing. There are sellers who advertises their items for peanuts, and charges an arm and a leg for postage costs. Sooner or later they gets told off by the authorities. But worst thing worst, they look desperate and cheap, only the sellers of lowest self image will stoop that low. Be sure to keep clear of such tactic. If for genuine reasons your parcel cost is high, tell your buyer (for example – heavy item or bulky item).

Other great option is to be able to offer free postage or delivery. People love that.

Postal time– Make sure to mention how much time will be taken to dispatch the item and then stick to it. For example, mention that you may take up to 4 or 5 working days to dispatch your item, and after you dispatch, advice the customer about the estimated number of days it may take for the item to arrive at the destination. This allows the customer to know when to expect the item, and when to panic.

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